Londoner’s attitudes towards Mobility as a Service revealed

A new report, authored by TravelSpirit UK Project Board member, Dr. Maria Kamargianni, provides insights about Londoners’ attitudes towards car-ownership, shared mobility services and Mobility as a Service (MaaS) as well as an impact assessment about a potential introduction of MaaS in the city.

We’ll be debating this report, alongside showcasing MaaS developments in the West Midlands and Greater Manchester at our 2nd annual conference in London on 26th September.

Watch this space for the full report and see below the key report highlights:

34% of the regular public transport users stated that their usage of public transport would not change if MaaS were available while 22% of them would use more public transport. Meanwhile, 29% would most likely substitute part of their public transport usage with taxi.

25% of the regular car users stated that their car usage would not be affect by MaaS and another 25% said they would most likely substitute part of their car trips with tube/rail. Additionally, 20% of these respondents would substitute their car trips with car sharing if MaaS were available.

Car users living in zone 1 and zone 2 are most likely to give up their car trips and switch to other alternatives when MaaS becomes available.

MaaS is expected to cut down Londoners’ travel cost and travel time, improve their travel experience as well as reduce their dependence on private cars.

Public transport would bene t signi cantly from joining MaaS in terms of better capacity optimisation and better intermodal connectivity. It is also expected the demand for public transport will rise and so will the revenue to the operator.

MaaS can open up new business opportunities for the operator of MaaS, data provider companies, and ICT and insurance industries etc.

MaaS, in conjunction with the Ultra Low Emission Zone (ULEZ) scheme, could make sure the ‘polluters’ pay, not the others. ULEZ will charge all car users; however, by introducing MaaS, those who are willing to contribute to air pollution reduction are offered an equally convenient alternative to their cars and can therefore avoid the charge. In comparison, those who will still drive while MaaS is available will have no excuse to avoid the charge.

When the era of autonomous vehicle comes, MaaS systems and autonomous vehicles will exist in symbiosis. MaaS users will only need one account to access the autonomous vehicle services supplied by different public transport and shared mobility companies. MaaS will also help utilise the time freed from driving by capturing travellers’ preferences on whether they want to arrive at destination in the shortest amount of time or would rather be able to use the time productively. In addition, the real-time information offered by MaaS will be more ef ciently processed by autonomous vehicles.

MaaS could also aid in achieving a future situation where people prefer public transport and shared mobility services in the autonomous vehicle era. MaaS actually brings an opportunity to change travel behaviour prior to the mass adoption of autonomous vehicles. If more people shift away from private cars nowadays via MaaS, it will more likely lead to a boom in public transport and shared mobility sectors when the era comes, rather than a swarm of privately owned autonomous vehicle.